Synergy - Taylor Swift Red

Within Taylor Swifts new album RED she has used a main style throughout. the main colour schemes within the video, advert and album are red and white these are both bold colours that contrast each other. Red which is also the name of her album is associated with energy, strength and power this is important because this is representing her in an important way. in a contrast to this the white that is used on the covers and in the outfits that she wears is powerful because this is portraying her as innocent, pure and safety. this is important because this is what is used to show her in contrasting way this is because the colour red is representing danger and energy where as the white is showing safety and calm. this is key because this can bee seen as showing her split personalities.

with her costume in the opening scene of the music video she is wearing the same black hat that she is wearing in the album and on the advert. this is effective because it allows there to be a piece of clothing that she is constantly associated with. she is wearing the same white style of clothing in the music video and generally girly clothing. however at 2.25 seconds her style changes and she is wearing a full black outfit this suggests she is powerful, elegant and the unknown this is used in a great contrast to the whites and reds because this is displaying her in a alternative style which is important because this is what appeals to more viewers.

the locations in the video mainly are based around a beach and house setting this is showing a setting that includes lots of shots of friends and people together. this style is important because this is allowing the viewer to gain a link between the video and them selves. this is important because this allows the audience to feel more involved with the video and the artist themselves.

in the advert and the album you are able to see her face however she is not looking directly at the camera this is suggestive that she is distant from the focus which is the camera. The use of this means that you are able to look more into the expression on her face and this create a universal focus point for all of the viewers. in both shots she is wearing a black hat and a white top this links to the colours and how purity and energy is represented within a photo of one person.