The theme of pink and red are used throughout all of Rihanna's music videos from the album LOUD this is important because it allows there to be a connection for the viewer between all of the different songs. in the music video she has used the colour pink in all of her shots. this is used to make the music video flow together well. The colour red is used to show power and energy this is done on all platforms this is the most effective because this is presenting Rihanna in a dominating way. in the video a red style of filter has been applied to all of the shots this is good because this makes it so everywhere you look there is the constant theme of pink and red.
The costume in the music video is different form the advert this is because she is wearing a white top and a floral skirt this is showing her in a feminine way however the use of the white in a contrast to the red is effective because this allows the styles not to be identical. the clothing in the music video and on the CD are not very prominent because they are used in a natural contrast compared to the surrounding area that is on video and the use of the colours red and pink throughout all platforms. however in the advert the outfit is a more prominent factor because she is wearing a bold red dress that allows the viewer to focus on this along with the jewellery features that have been used to draw in the attention.
In the magazine advert and the cd cover she is not looking directly at the camera this is the most effective part of the cd this is because it is showing her distanced from the viewer. this is showing her a more mysterious person who is not focusing on the cameras. this is changed in the video because she is shown directing her looks towards the camera she is also focusing her energy more towards the camera. this is effective because this makes the viewer seem more involved and included in the video therefore being more effective to the audience.
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