Lorde uses darker colours and themes through her music videos and other media forms this is effective this is because it help to portray her style of music. the colour black has been used to show power, mystery, elegance and the unknown. Lorde has chosen this style because she has create a style of music which is mysterious and possibly sinister. I think that across these three platforms she has been able to create a style that is specific to her. the use of no image on the album cover is effective because this is allowing the viewer to interoperate the style into their own ideas. this is effective because it will appeal to people in different ways which allows there to be a wider audience which all interoperate her music in different ways.
On her magazine advert she has used a mainly dark style to her mise en scene this is because of the long hair style, the makeup and the background that she has used. I think that the combination of all of these features allow her to make a style that is personalized to her. she has used the same style in her music video for tennis court because she has only used footage of her singing at certain point of the video. this has been done to allow people to focus on her more and not the dinging that she is doing.
the lighting in the advert and the music video are similar she has used a highlighting effect that is focusing mainly on her face. this has been used in the video to allow the viewer to focus on the facial expressions that she is portraying to the viewers. it has been used most effectively in her music video because she is the only feature throughout and by placing her on a black background this is crating a bolder contrast on her face allowing there to be an emphasis on her facial expressions and features. she is not wearing any eye makeup and she has a bold purple lipstick on this has been done to allow there to be a central focus point on her face. this is effective because the viewer is drawn in to this feature.
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