First draft of magazine advert

Sketches

Sketch 1 

Sketch 2 

Shot list

Moodboard and bainstorm of ideas

magazine adverts need to be effective and need to have an impact upon the viewer. i think that these are styles form different genres. this in important because this allows me to see what styles there are and how they can be developed on and changed to match my style and genre. in The Verve, Noah And The Whale and The Maccabees they have used images that have not included images of the band members and they have used the outdoor style to their design. i think that y having designs similar to these it will be the most effective because this will allow me to link my magazine advert style to the genre and features that are in my music video

Mock up of magazine advert

this is a mock up of my music magazine advert i have used a landscape shot because i think that this is effective as there are not many designs like this out there. i think that by using an image that doesn't include the band members this allows the viewer to see what style the band is. by using an image like this one it links to the music video and the lyrics of the song. one of the most frequently used words is 'highway' and 'on the road again' i think that by using images that relate to the song this will allow the viewer to make a connection between the two. the use of this image links to the and but doesn't make the band to obvious until you look at the title and the name of the album. i think that this is effective because this allows the viewer to have to look further into the product whereas they may just skim over it if they had the band members printed on the page.

Synergy - Lorde Pure Heroine

 

 

 

 

Lorde uses darker colours and themes through her music videos and other media forms this is effective this is because it help to portray her style of music. the colour black has been used to show power, mystery, elegance and the unknown. Lorde has chosen this style because she has create a style of music which is mysterious and possibly sinister. I think that across these three platforms she has been able to create a style that is specific to her. the use of no image on the album cover is effective because this is allowing the viewer to interoperate the style into their own ideas. this is effective because it will appeal to people in different ways which allows there to be a wider audience which all interoperate her music in different ways.

On her magazine advert she has used a mainly dark style to her mise en scene this is because of the long hair style, the makeup and the background that she has used. I think that the combination of all of these features allow her to make a style that is personalized to her. she has used the same style in her music video for tennis court because she has only used footage of her singing at certain point of the video. this has been done to allow people to focus on her more and not the dinging that she is doing.

the lighting in the advert and the music video are similar she has used a highlighting effect that is focusing mainly on her face. this has been used in the video to allow the viewer to focus on the facial expressions that she is portraying to the viewers. it has been used most effectively in her music video because she is the only feature throughout and by placing her on a black background this is crating a bolder contrast on her face allowing there to be an emphasis on her facial expressions and features. she is not wearing any eye makeup and she has a bold purple lipstick on this has been done to allow there to be a central focus point on her face. this is effective because the viewer is drawn in to this feature.

 

Synergy - Rihanna Loud

 

The theme of pink and red are used throughout all of Rihanna's music videos from the album LOUD this is important because it allows there to be a connection for the viewer between all of the different songs. in the music video she has used the colour pink in all of her shots. this is used to make the music video flow together well.  The colour red is used to show power and energy this is done on all platforms this is the most effective because this is presenting Rihanna in a dominating way. in the video a red style of filter has been applied to all of the shots this is good because this makes it so everywhere you look there is the constant theme of pink and red.

The costume in the music video is different form the advert this is because she is wearing a white top and a floral skirt this is showing her in a feminine way however the use of the white in a contrast to the red is effective because this allows the styles not to be identical. the clothing in the music video and on the CD are not very prominent because they are used in a natural contrast compared to the surrounding area that is on video and the use of the colours red and pink throughout all platforms. however in the advert the outfit is a more prominent factor because she is wearing a bold red dress that allows the viewer to focus on this along with the jewellery features that have been used to draw in the attention.

 

In the magazine advert and the cd cover she is not looking directly at the camera this is the most effective part of the cd this is because it is showing her distanced from the viewer. this is showing her a more mysterious person who is not focusing on the cameras. this is changed in the video because she is shown directing her looks towards the camera she is also focusing her energy more towards the camera. this is effective because this makes the viewer seem more involved and included in the video therefore being more effective to the audience.